Cosmetics Industry

Doe Deere, Her Life Then and Now

Doe Deere is the founder of Lime Crime. Lime Crime is notorious for their bright, vivid colors that are hard to find in cosmetics and in hair color. Doe Deere was born and raised in Russia. When she turned 17, she moved to New York to become a musician. She learned the ins and outs of business and marketing when she became a musician. Then her love of makeup followed and she hasn’t looked back since. Deere says she feels she has always been an entrepreneur. She contributes that to back when she was young and in school selling temporary tattoos to her classmates.


She lived in New York from 1998 until 2012. She started out in Manhattan and then moved to Brooklyn. It was in Brooklyn where she joined a band. The band is how she met her husband. He helps her run her company, Lime Crime. Deere and her husband was passionate about their work and was constantly promoting the band and that is where they started as a couple.


She loves hearing from young women that are trying to start their own business. The best advice she gives is to follow your heart. Doe Deere’s beliefs is that every single person has something special about them; a unique skill that defines their existence and that is what stands them apart from other people. She encourages people to tune into their skill. And once people tune into that skill, then you begin to grow and reach your fullest potential. When Deere was younger she felt alone because she was different. But what she found out later on was that she wasn’t alone and was in the world full of people that felt just like she did.


Doe Deere’s start in the makeup industry came in the year 2008. In 2008, the natural look was the trending thing. But she didn’t care to much for the natural look on herself. She loved those bright colors that were nonexistent and decided to make her own makeup. She was surprised at how many people loved the same bright, vivid colors as she and that is when Lime Crime was born.


Makeup is a freedom of expression for Doe Deere. She feels that by doing your hair and makeup like you want to see it, that less judgement is made from the outside world. Makeup and hair are like art and that art and fashion coincide with each other. Her background started in fashion.


Follow Doe Deere on Instagram @DoeDeere.

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