When he first created the Original Habanero Shaker, Joel Friant was determined to make it better than chili pepper shaker available on the market. Joel sampled as many different types of habanero peppers as he could find. When the proper peppers were selected, Joel developed a method to sundry them and to break them down into the perfect sized flakes. He then packed the pepper flakes in an advanced shaker that ensures the pepper flakes retain their flavor and spice, and keeps them fresh for a very long time.
Joel has always been a businessman and an innovator. Before he invented the Original Habanero Shaker, he owned a restaurant. Joel’s restaurant, which served fast food based on traditional Thai recipes, was a local success. The spicy foods served at this restaurant were part of his inspiration for the Original Habanero Shaker.
Joel has also worked in the real estate business. He became the top salesman in his real estate firm and even went on to open his own office. During this time Joel also bought and remodeled older homes, selling them at a profit when he was done.
In 2008, Joel was inspired to explore other areas of business and began to study different methods of marketing and selling products in an online marketplace. He mastered these marketplaces, like Amazon and eBay, and began to teach others their secrets through journal articles and web seminars. Joel also created business concepts, such as the Income Thermostat, that he used to help others become successful in their respective businesses.
Joel decided to reintroduce the Original Habanero Shaker, this time selling it online. It has taken off in popularity. Joel also currently studies the fluctuations of cryptocurrencies, especially bitcoin. He hopes to use the currencies to better understand online markets and to help others conduct business online.