Fashion Business

Kate Hudson Puts The Sexy Casual In Her Fabletics Active Wear Brand

Kate Hudson has made many red carpet best dressed lists, mainly for her sexy casual chicness. She always has a gorgeous look that appears effortless, yet very stylish on YouTube. The lovely star has brought that same signature appeal to her successful active wear brand known as Fabletics.

Things are looking up for the barely three-year-old start-up company. In an interview with MarieClaire magazine, the actress revealed the LA-based Fabletics company operates at an annual revenue rate of $250 million. That’s quite amazing, considering online subscription fashion retailers don’t always maintain those numbers. It isn’t simple persuading shoppers to become VIP members, but in Kate’s case, it’s been easy-breezy. At the moment, more than one million Fabletics VIP members are located around the globe, all thrilled to live the Kate Hudson fit lifestyle in gorgeous active wear apparel at

Kate Hudson co-founded Fabletics with two online branding experts, Adam Goldenberg and Don Ressler. The trio saw the potential in an e-commerce niche for women’s work-out gear and offer beautiful on-trend leggings, tanks, crop tops, yoga pants, swimsuits and even a line of super cute dresses. VIP members can even shop Kate Hudson’s closet every month, to see the Fabletics pieces she owns and collects.

Read more: A (Non-Sponsored) Fabletics Review

When a shopper signs up to become a VIP member on, then the first outfit is only $15, which is a great rock bottom deal. Fabletics prides itself on producing quality active wear apparel that is made with innovative technology to handle even the sweatiest work-out sessions.

Kate Hudson believes that active wear or athleisure apparel is the way women want to dress, in comfy, figure flattering pieces that can go from the gym to the office to a night on the town. There is nothing confining, vulgar or tacky about the Fabletics line, and women appreciate active wear that looks gorgeous, has function and is affordable.

Kate Hudson tells Marie Claire that she has tried extra hard to make Fabletics a success, because her name is connected to the brand, and she’s a famous face. “We have 400 employees, we have 1,000 customer service, we’re a very big company. As the company grows, it’s just the bigger it gets, the more challenging things get sometimes. And because you’re under a microscope, you have to make sure you’re on top of everything.”

To learn more about Kate Hudson and her Fabletics brand, visit the website here.

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