Lori Senecal is the leader of CP+B. She handles the company’s international business and has led the organization to significant growth. Lori joined the CP+B in 2015 and used her experience as a team builder to create a positive culture with the organization. Lori instills her energy into each and every member of the organization. Her skills are evident in several different markets. Lori was named one of the Agency Executives to Watch based on her early work with the organization. She has also been awarded the Creative Innovator of the Year.
CP+B has been operating at full force since Lori Senecal took over as leader. The company and landed several major contracts with organizations such as Hershey, American Airlines and PayPal. CP+B was recognized with the Grand Prix award for its work with Domino’s. This award is intended to shed light on organizations that push the industry in new directions. For more details visit huffingtonpost
CP+B has been a bold player in every aspect of the industry since Lori Senecal took over as CEO. Lori has used the advantages of her experience and available technology to make key decisions.
Lord Senecal had a successful tenure at KBS before arriving at CP+B. She was the company’s Global Chairman. She pushed KBS from a local agency to an international 900 person organization during her time as leader. Craines listed KBS as one of the best places to work in New York due to Lori Senecal’s work. Lori was the President of Mccann-Erickson’s New York office. She held the title of Global Innovation Officer and was noted as the Woman to Watch in 2013. Lori also was a member of the Ad Council Board of Directors.
Lori Senecal is a practical person who starts everyday with a simple walk in the morning. Physical activity helps her Lori gather ideas and prepare for the busy day that’s ahead. Senecal accepts all challenges and is able to develop a plan that she can explain to her team. Lori is able to maintain all of these responsibilities and hold a pleasant relationship with the important clients that CP+B has been chosen to manage.