Luiz Carlos Trabuco Cappi was appointed to be the president of Bradesco in 2009. Its former president, Marcio Cypriano, had stepped down as required by the institution’s age ceiling policies. With his appointment, Luiz Carlos Trabuco Cappi was expected to contribute in matters of national economic development of Brazil. The appointment of Bradesco’s president comes only after a candidate’s name is approved by the council. He had to rival Jose Luis Acer Pedro and Roger Angelli to clinch Bradesco’s top seat.
Bradesco is one of the leading private banks in Brazil. Bradesco’s performance in the economic league has attracted recognition as a result of its great leadership. Brazil’s economy, although slowly growing, is quite promising for the private banking sector. Under the leadership of its outgoing president, Bradesco has managed to acquire other banks such as Spanish BBVA, Boavista, and BMC as part of their assets.
The Career Life Education and of Luiz Carlos Trabuco Cappi
Luiz Carlos Trabuco Cappi was born and grew up in Marilia, the same place where Bradesco was established. He graduated from the University of Sao Paulo under the department of philosophy, science, and letters. He joined Bradesco in 1969, where he eventually worked his way to the top from the level of a clerk. Though his academic training was not business based, his skill in the corporate world earned him positions in Bradesco. Later on, he became the marketing director at Bradesco at its headquarters in Sao Paulo. He served as the director and president at Bradesco for four years in the pensioning department where his skills were noticed.
Luiz Carlos Trabuco Cappi will be Bradesco’s fourth president. When he was appointed the president, Trabuco has a vision of transforming the bank’s performance in the economic sector and also engaging its executives in the journey. He views leadership as an opportunity to serve the community rather than a chance of self-gain.
Luiz Carlos Trabuco Cappi’s first achievement as the president of Bradesco was buying into HSBC which gave them momentum to shoot to a possible leading position. Where their assets totaled, it could put Bradesco back to its original leading position ahead of Itau Unibanco. The move earned Bradesco profits that might have taken them over five years to achieve. Along with being recognized as an avid performer as the president of Bradesco, he was honored as the Entrepreneur of the Year in the finance sector by MONEY.
Motivations and Achievements of Luiz Carlos Trabuco Cappi at Bradesco
Luiz Carlos Trabuco Cappi is a corporate mentor who engages executives at the firm to encourage them to come up with new ideas that will open doors for them in the business world. As part of his responsibility, he is involved in the way that the employees perform at their different positions after promotions.
Luiz Carlos Trabuco Cappi strives to achieve the best results out of any business opportunities. He has been considered for posts in the government branches such as the ministry of finance in Brazil. It is correct to conclude that Luiz Carlos Trabuco Cappi will nurture Bradesco to full economic maturity. Luiz Carlos Trabuco Cappi feels that the banking sector is a service for clients should strive to ensure social welfare.
Luiz Carlos Trabuco Cappi believes that the country’s banking system will continue to grow. Luiz Carlos Trabuco Cappi has skillfully steered Bradesco in the turbulent world economy. Luiz Carlos Trabuco Cappi maintains his initial goal to ensure that Bradesco remains the leader in the private banking sector. Although he is a family man, Luiz Carlos Trabuco Cappi is committed to Bradesco to ensure that its future remains bright.